South coast, Gili Trawangan
★ 4.4(1,850 reviews)
PinkCoco is a 26-room boutique hotel on the southern beachfront of Gili Trawangan, instantly recognisable for its bubblegum-pink exterior. Rooms run 1,400,000–2,400,000 IDR per night and the on-site beach club (Pink Coco Sunset Beach Club) is one of the busier sunset spots on the island. It is design-forward, Instagram-driven, and slightly louder than the older Gili T resorts — a good fit for couples and groups who want personality over polish.
# PinkCoco Gili Trawangan: The Pink Surf Hotel
PinkCoco opened on Gili Trawangan in 2018 as the second property in the small PinkCoco group (the first is on Bingin Beach in Bali). It immediately became one of the most photographed hotels on the island and turned the previously quiet southern beachfront into a more active corridor.
PinkCoco is a small Indonesian-French boutique group that builds design-forward beach hotels around a pink-and-concrete colour palette and surf-culture references. The group keeps each property small (under 30 rooms) and pairs them with a beach club to drive day-guest revenue and atmosphere.
The Gili T property has 26 rooms and one of the busier beach clubs on the island's south coast.
Three categories. Pink Surf Rooms are the entry option (1,400,000–1,700,000 IDR) — compact units with one queen bed, garden views, and the brand pink-and-concrete finish. Pink Suite rooms are larger with king beds and partial sea views (1,700,000–2,000,000 IDR). Pink Sunset Suites face the beach directly with private balconies (2,000,000–2,400,000 IDR).
For couples, the Pink Suite hits the sweet spot — meaningfully larger than the entry room without the sunset-suite premium. The Sunset Suites are worth it if you specifically want a beachfront balcony, but the beach club is right there anyway. Photos make all rooms look bigger than they are — entry rooms are around 22 sqm.
PinkCoco is on Gili T's south coast, a 10–12 minute walk from the public boat harbour and 15 minutes from the main night-market strip. The position is calmer than the main east strip but still close enough that you can walk to dinner and walk back. Cidomo from harbour to PinkCoco is about 75,000 IDR.
The south coast beach is mostly sandy with some coral patches at low tide — better for sunset cocktails than serious swimming. Most guests use the saltwater pool. The beach club catches genuine sunsets year-round.
The design is the appeal and the trade-off. Every surface, fabric, and accent is in the brand pink-and-pastel palette, accented with surfboards and concrete textures. Photos look fantastic. In person it is genuinely distinctive but can feel relentless after a few days — some guests say they reach pink fatigue by night three.
Rooms are modern and well-equipped: strong air-con, hot showers, in-room safes, decent Wi-Fi, and reasonably comfortable beds. The standard rooms are compact (around 22 sqm) — fine for couples on a 2–3 night stay but tight for longer. Bathrooms are open-plan with concrete shower areas; some find this design-forward, others find it impractical.
The beach club is genuinely good. Saltwater pool, cabanas, DJ deck, full bar, and a Mediterranean-Asian restaurant menu (mains 130,000–280,000 IDR). Hotel guests get priority on cabanas and skip the daily entry charge that day-guests pay. From sunset onwards (5pm–10pm) the music gets louder and the crowd builds — fun if you want it, less fun if you booked PinkCoco for sleep.
Music typically winds down around 11pm. Rooms at the back of the property are noticeably quieter; sea-facing rooms and Sunset Suites get more of the beach club sound.
Service is friendly but a bit hipster — staff are young, English-fluent, and engaged but service is more casual than chain-resort polished. The on-site restaurant is good for breakfast and lunch; many guests dine elsewhere on the main strip for dinner variety.
Book here if you want a design-forward boutique hotel with a built-in sunset beach club, you're on a 2–3 night Gili T trip with a partner or friends, and you want the hotel to be a destination in itself. Strong for couples, groups of friends in their 20s–30s, and anyone who wants Instagram-worthy rooms.
Skip if you want quiet (it's not), if you want a swimmable beach at all tides (south coast has coral patches), or if you find heavily-themed boutique hotels exhausting. Vila Ombak or Aston Sunset deliver more conventional comfort at similar prices.